# Fascinating details of Selfie Editor, picture Filter, Facetune, Beauty Camera App; # Amazing Filters for Selfie and picture Editing: - Retouch your selfies and pictures and apply many of gratuitous filters - Apply Crop, adjust, vignette, sharpness and enhance your photos - Reshape your selfie with a spray of an airbrush exquisite selfie. Facetune provides easy-to-use, strong programs (previously reserved only for the pros) to retouch and excellent every image or selfie, making each one look like it came straight out of a high-fashion magazine. For example, you can easily remove blemishes and dark circles or add natural makeup. Selfies, Surgeries And Self-Loathing: Inside The Facetune Epidemic HuffPost. 10 video editing tips and tricks for beginners. Creativebloq.com - Kieron Moore.
We all want more Instagram followers, right? OK, well, even if you aren't someone who's obsessed with that count going up, simple Instagram tips can always come in handy; your friends and family might still love you if your feed is filled with blurry pictures, but they probably won't complain about pretty photos either.
Facetune Tricks And Tips
If you can't tell, I really like Instagram. Yeah, maybe sometimes I take it a little too seriously. I realize that Instagram is not life and death. Ebbing numbers of followers do not dictate my happiness. But as someone who is passionate about aesthetics and a long-time lover of photography, Instagram is my daily creative boost. And if you're more than just a casual user of the app, then you probably understand exactly what I mean.
Some people use Instagram for a fun, once-in-a-while way to post photos of their friends, families, food, or self, and that's perfectly fine. I enjoy following those people as well. But if you are in an artistic or creative field, then you've probably already seen the power of a intricately curated Instagram feed. As a creative person with a love for pretty things, it's impossible for me not to drool a little at those kinds of accounts. I can tell that whoever is taking those photos, editing, and posting them is really thinking about the whole process. They're really thinking about the end result and whether or not the photo fits in with their brand as a writer or photographer or student — and I can respect and appreciate that.
My personal Instagram feed isn't perfect. There are more than a few shameless selfies. There is the occasional photo that I know doesn't fit into the overall aesthetic, but I post it anyway. Regardless, I enjoy curating it. I love thinking about maintaing a bright, happy color scheme and trying to aim for generally cohesive photos. But before I got obsessive about planning or staging Instagram photos, I was just another person posting photos blurry photos of my daily meals. And while I still post the same types of photos, really, I've learned a few tips and tricks along the way that are quick, easy ways to optimize your feed.
1. Look At Your Feed As A Whole
When you post something, try to think about how it's going to fit into your feed a a whole. If your whole feed is minimalistic, then maybe try to avoid posting a SUPER busy photo. If most of your photos are bright and airy, a super dark photo may look a little out of place. It seems silly, but it really makes a difference. It also helps your photos become more recognizable to people mindlessly scrolling through their IG feed. One of my favorite people to follow is Amy Stone — check out her feed for more inspiration on how to expertly curate your own account.
For me, I try to make sure what I'm posting is always cool (as opposed to warm), bright, and punctuated with pops of bright color.
2. LIGHT. IS. EVERYTHING.
Like any photo, light is important. Always aim for natural light, and don't try to force a photo that's been taken at night if you can take the same photo in the morning when the sun is out. I can't emphasize the importance of light enough. If you just HAVE to post a photo, and you want to make sure the light looks a little cooler (AKA less yellow), try using an app like FaceTune to use swatches to tone down the yellow light and make it look a little brighter.
Another tip? Don't be afraid to wait until a different time of day when light is better. Shadowy, harsh light and soft, dusk light can make a HUGE difference.
3. Backgrounds Are Important, Too
If you want to take a photo of your latte or new lipstick, sometimes the background is just as important as the item itself. If the surface is busy, shadowy, or doesn't fit into your overall IG color scheme, the photo likely just isn't going to work as well. For example, in my apartment, I only have dark surfaces that don't really fit into my goal of bright, airy photos. SO, I came up with a solution...
4. Buy A Poster Board
POSTER BOARD = instantly decluttered background. It sounds silly, but not everyone has a white marble table lying around their apartment, OK? For only 97 cents, you have an instant, easy way to make your photos brighter (or darker, if you prefer), cleaner, and makes whatever you're showcasing pop that much more.
Use an app like FaceTune to find a tone that matches the poster board to blur out any other details in the photo that are distracting.
5. Turn Off Push Notifications
This is a little different than the previous tips, but I find that it's super helpful for making sure you're really just focusing on posting what YOU like and not getting too caught up in likes or followers. Simply post a photo you love and are proud of, and forget about it for a while. No need to be constantly distracted with a constant influx of likes and follows or worried about a lack there of.
6. Think About Balance In Photos
Balance is important in most aspects of life... including Instagram photos. If you are into photography at all, you'll understand this.
7. Always Straighten Your Photo
This is especially important if you're posting photos of skylines or shelves. Use the grid that Instagram provides to make sure whatever you're posting isn't slanted in relation to the bottom of the IG photo. It can be distracting if things are slanted when they should be even.
8. Edit Out Distracting Details
If you have a photo you really love, but there's something in the background that makes it a little too crowded or unbalanced, don't be afraid to edit it out with an app like FaceTune. Even taking out small details (see my mirror pic below) can make a big difference. It's also a great way to avoid shadows which, by the way, are the quickest way to ruin a perfectly nice photo. Ideally, this photo below would have been straightened out (see above), but I couldn't fit my whole outfit in the photo. #IGProblems.
9. Don't Force A Photo
If you aren't feeling it, don't post it. If you can't decide if it works or you just can't edit it in a way that you like, just let it go. There's always going to be another cool shot. Odds are if you DO try to force something into your feed, it won't really work in the entire scheme of things and you'll end up regretting it or deleting it.
10. Remember That It's JUST INSTAGRAM
It's FUN to curate an Instagram feed that fits in with your own personal brand. It's an amazing way to showcase what you love and are passionate about. It really is one of the best creative tools out there, but like I said in the beginning — it's just an app. On your phone. Followers aren't everything. No one really cares if you do or don't post a selfie. And the world isn't going to end if you post another photo of your coffee. So have fun with it, be creative, and use it as an opportunity to debut your creative sensibilities. Simple as that.
Images: Olivia Muenter
Pain Points And Competition
What is important to understand is that Facetune has not been able to penetrate the market in India and with a Rs. 100 Cr. market in the Selfie business (according to economic times) – it is very important to make your mark in this country. This is because of the competitors that have formed the market in India.
It’s clear that the competition i.e. BeautyPlus, YouCam Selfie Editor, PicsArt Photo Studio and VSCO – all have downloads of at least 50 million on Google Play, with a high engagement rate on social media platforms. Thus, people are aware of all these apps in India.
Through this, it is understood that the main pain point of Facetune’s digital marketing strategy is an awareness which will then lead to interest, decision, and action
Campaign
The campaign Janya Sindhu and Shrishti Khemka have come up is #PicturePerfectSeason and #FacetuneThisSeason with the tagline “No matter what the Reason, Facetune will make it the Picture-Perfect Season”.
The thinking behind this campaign is that many Indians use the word “season” for everything such as Wedding Season, Party Season, Summer Vacation Season, etc. The team wants Facetune to be the app that will make all your memories from these seasons, Perfect – because selfies and pictures never have a peak Season.
Target Audience And Buyer Persona
The target audience that is being broadly targeting is 13-28-year old females, from Tier 1 and 2 cities.
The first Buyer persona is “The College-Going Student”. She loves going out, is an extrovert, thoroughly active on social media and is interested in Personal and Beauty Care.
The second target audience is “The Excited Teen” who worships Bollywood stars, spends her time scrolling on Instagram and is very enthusiastic. The third group is “The Working Professional Girl” who tries to find the perfect work-life balance and loves attending events and weddings.
Marketing Plan
Search Engine Optimization
SEO is an integral component of every digital marketing strategy. It helps to improve your search engine rankings on the search engine results pages (SERP’s).
For a brand to rank organically high, it is important to perform a good SEO strategy. When researching on
Facetune’s SEO Strategy, certain issues are visible like not ranking high on important keywords, problems with meta tags, meta description, etc.
It must rank higher for a simple keyword like “Free Photo Editor” as it doesn’t rank anywhere. Even for listicles like on DailyDot, it ranks 3 – whereas it should aim at ranking #1.
The Brand must get better Meta Tags as the competition is beating them, and while looking at the Meta description, no customer would think it is very credible.
There is also an issue with Backlinks as the brand doesn’t really have a website as it is just one-page with the link to download the app.
The team has also revamped the blog and the website which features more of what the app is, and includes articles such as tips for pictures, celebrities, and their beauty tricks, etc.
This would lead the Blogs featuring listicles about best selfie editing apps to tag the website which would lead a user to it, which is very important for a digital strategy.
Mobile Marketing
AppAnnie was used to get the data regarding how Facetune performs on Apple App Store and Google Play store. It is seen that while comparing the charts from the US and India, it is constantly performing as the number 1 App in the category for Photography and Video, and Number 5 on the Overall Chart.
Whereas in India it is barely seen even in the top 10 in the Photography and Video Chart. It is also important to use certain keywords in the description so that the App ranks higher up when these keywords are searched in the App Store.
Influencers
Influencers are people who have large social media following, and many people are influenced by them for brands, etc. It is the new trend is social media strategies.
While looking at what Influencers will be best for Facetune, the team wants relatable people like Prajakta Koli, Sejal Kumar, Komal Pandey, and Kusha Kapila – all in the macro-influencer section, who post quirky content.
The team will also use a company called Chtrbox, which has 1,25,000 micro influencers in India, so as to have people relate directly to these influencers promoting Facetune – which will influence people like college students to download the app.
Email Marketing
There are 3 strategies Janya Sindhu and Shrishti Khemka have come up with, which will hopefully create certain conversions.
The database for Email Marketing will come from sign-ups, blog subscriptions and an Offline Marketing strategy which is photobooths in different fests like StyleCracker, Lil Flea, etc. where people would click photos through this.
To access it they would have to Email the photo to themselves thus creating a database for promoting the app through emails.
Online Reputation Management
Online Reputation Management refers to managing a brand’s online image from the customer’s points of views. This is important as it creates a certain confidence factor in potential customers. Strategies for this include:
First being getting ranked on websites that rate apps for androids and iPhones, such as Appszoom, AppPicker and Android Apps.
The second strategy is using Quora to answer questions as Facetune regarding selfie hacks, and best selfie editing apps, etc.
The third strategy is creating a watermark called Flaunt It Facetune, and if people share their pictures on Instagram with this watermark and tag Facetune, they can get featured on their blog and their Instagram page.
This will lead to more awareness about the app and create loyal customers as well, as many people would want to be featured on Instagram with a large following.
Social Media Posts
The social media pages of Facetune need work as it does not feature any relatable posts, nor do they have pictures of people from India. The team thought of was to create content that will make people relate to why they need the app.
Thus, there are a series of memes, with a call to actions and that also explains how a certain feature can help your problems with editing selfies. There are also posts regarding the campaign – #PicturePerfectSeason.
Ads
Every Digital Marketing strategy is incomplete without Paid Ads. Every brand practicing digital marketing should invest in both Social Media Marketing Ads & Google Ads. Gaining traction to your website/business page organically is a long-term process. But with paid ads, the process becomes much faster.
Ads for Social Media, YouTube and Google Search Ads – the budget for this combined is Rs. 10,00,000.
Facetune Tips And Tricks
There should be ads promoting the blog, which would then lead to Remarketing Ads for the people to download the ads. The ads should also promote the features of the apps. Bumper ads – which are unskippable, should be promoted on YouTube as well.